If you happened to be in Chicago a couple months ago, you may have seen this.
This is Waylon, and he is stuck between two buildings. This is because he is overweight and cannot fit through!
IAMS™ pet food partnered with a
real-life overweight dog named Waylon to put his story on a huge stage. They
created a larger-than-life dog balloon – modeled after Waylon – that got
"stuck" between two buildings in Chicago. The two-story-tall balloon
represents the many dogs across the country who are carrying extra weight. Over
59% of American dogs are overweight or obese and most dog parents don't even
realize it.
“Be the person your dog thinks you
are.”
C.J. Frick
14 comments:
Overweight but still cute. What a neat way to advertise about overweight dogs. The girl at work talks about her mom feeding her dogs all kinds of things that dogs shouldn't have and how both of the dogs are overweight.
the dog is cute and a good idea, but the thing I love about your photos is that Cab.. never seen one like it and like the way it looks.. I seriously doubt that this balloon will make any one put their dog on a diet... that said, its really cute
Oh my goodness. That is a clever marketing ploy.
At first, I thought that one of the parade balloons had gotten stuck. This is a great marketing idea for this company. Can you imagine how many people check this out. Happy Friday Ginny...
What a cute way to get that message out!
He is kinda cute.
That may be the biggest blow up I've ever seen! Poor Wayton stuck between the buildings.....but it sure is a good message for overweight dogs. ; )
~Sheri
The dog is cute and a good idea. Thanks for sharing this.
Cute and hope people will get the message and have healthier dogs. :)
That was some advertising scheme. I won der what they would do for overweight humans?
Thanks for your comment on my post about the red ruby slippers, Ginny, and to answer your question, I don't recall buying anything at the thrift store that day. Sometimes, just looking around is enough and not bringing anything home is great too!
What a great idea!
Oh, I just love that - so cute! What a great advertisement too.
What a creative idea.
At first I didn't realize it was an ad with a purpose. I thought it was a balloon that accidentally got stuck.
How clever! Our vet told me back in October that Rizzo needs to lose a pound or two. Rizzo will not walk down the street so it's a problem; he just balks and refuses. BUT I have not tried to walk him in a while so perhaps we will try again. I did cut his kibble ration, and he eats green beans every day! xoxo
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